iValue is founded by the authors of the critically acclaimed books The Valuation of Information Technology: A Guide for Strategy Development, Valuation, and Financial Planning, and Translating Strategy Into Shareholder Value: A Company Wide Approach To Value Creation.


In Translating Strategy Into Shareholder Value, Ray Trotta introduces his Step-Wise Approach to Value (SWAV), a process that provides both financial and other tools for evaluating potential strategic alternatives. Here's what readers are saying:

"An intuitive approach to shareholder value that any company can adopt."
Mike Blake CPA,CMA
Director Finance, Sears

"Does an excellent job of demystifying what value really is in a straightforward no-nonsense style."
Dave Roen, Director IT, McDonalds Corp.

"If you're charged with making sure that your strategic efforts actually pay off, this book is for you...Trotta for closing the gap between immediate...results and effective long term initiatives."
Neil J. Holiday, Vice President, American Heart Association

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"The Valuation of Information Technology does an admirable job of outlining techniques for creating shareholder value in an area that is too often subject to luck and hapless guesswork."
Harvard Business School, Working Knowledge April 2000

For further information on this book, or to order a copy, visit the author's web site at